OVERVIEW

Mily Beauty is an affordable lipstick brand (fictional) based in the United States. The target audience for the brand is women, with an average age range of 15 to 30.

The goal of the project is to design an online store that allows customers to access Mily Beauty products easily and conveniently. Additionally, the website serves as a platform to introduce and promote the Mily Beauty brand to a diverse audience.

Project duration: 1 month

My role: UI/UX Designer 

Responsibilities: User research, wireframing, prototyping

THE GOAL

Before starting the project, I set out 3 main goals for Mily Beauty website.

THE PROCESS

In order to implement this design project, it was necessary to go through several stages.

START THE DESIGN

After researching different e-commerce websites, I selected certain pages that I thought were representative to design for the Mily Beauty site.

For the wireframing process, I sketched out various layouts to see which design could address user pain points and ensure responsiveness across various screen sizes.

COLOR AND TYPOGRAPHY

MOCKUPS

KEY LEARNINGS

• Acquiring the skills of crafting an e-commerce website.

• Adapting the research into design (incorporating elements such as search functionality, 'Find Your Shade' feature, customer reviews, star ratings, and a blog to help user choose their lipstick easily.)

• Experimenting with different design layouts to identify the most fitting option.