About the museum
The Vietnam Fine Arts Museum preserves the cultural and artistic heritage of Vietnam’s ethnic communities through research, collection, and preservation of historical artifacts. It also organizes cultural activities to educate, promote learning, and inspire curiosity about Vietnam’s fine arts history.
The Vietnam Fine Arts Museum website serves as a digital gateway to one of the nation’s most important cultural institutions, offering a glimpse into Vietnam’s rich artistic heritage.
Why I redesign this website?
The current design is outdated and no longer reflects the museum’s artistic identity.
The information architecture is unclear and lacks logical organization, causing confusion for users.
Online payment for admission and event tickets/exhibitions/workshops is currently unavailable.
Current Vietnam Fine Arts Museum website
Project challenges
Limited Access to Real Users: Difficulty gathering feedback from visitors reduced user insights.
Access to Content: Challenges in obtaining images and text hindered accurate representation.
No Real-World Testing: Lack of real-world testing limited assessment of the website’s performance.
Goals of this project
Redesign the website with a modern design that better reflects the museum’s artistic identity.
Improve the information architecture to ensure a clearer and more logical organization for users.
Create a streamlined and user-friendly process for online ticket purchasing and payments.
What users need and their pain points
General Public & Visitor:
Needs: Easy navigation, engaging exhibits, accessibility, clear information, and smooth ticketing.
Pain Points: Confusing layouts, lack of info for non-experts, long queues, poor accessibility, and high ticket prices.
Student, Teacher & Researcher:
Needs: In-depth information, searchable resources, academic programs, and digital tools.
Pain Points: Limited access to archives, overly simplistic content, few digital resources, and scheduling difficulties.
Artist & Collaborator:
Needs: Collaboration opportunities, exhibition space, access to collections, project support.
Pain Points: Limited collaboration pathways, exhibition competition, bureaucratic delays, lack of support for emerging artists.
Personas
Ideation: “How might we” technique
Due to time and project constraints, I decided to focus on the General Public & Visitor group. Therefore, the project will address the needs and pain points of this group.
Final mockups
Before / After
What can be improved?
Update the design to address the needs of students, researchers, and artists, as well as improving their overall experience.
Conducting more in-depth user testing to gather valuable feedback for design refinement.
Implementing advanced features, such as virtual tours or AR experiences, to enhance user engagement.
